We will be at the Inaugural SBT GRVL event in Steamboat Springs, CO August 15 to 18.


We will be in Emporia, Kansas for the DIRTY KANZA from May 30, 31 and June 1st.


We will be at the FINISH THE RIDE event, Los Angeles, CA May 19th. Come out and see us.


Sale! We are doing a sale from the BWR, we did discounts for all the riders. Use discount code BWR25 and get 25% off all products on the website. Good until May 31st.


Sale!Get 20% OFF on all products on our website. Use code ATOM20 for the savings. Sale ends March 31st.


We will be at the Belgian Waffle Ride weekend of May 4th.


Caroline Mani Wins her 5th French National Elite Women's CX Title!


UCI Cyclocross World Championship can be seen here February 2 and 3.


Caroline Mani will race in the French National Championships on January 12 and 13 in BESANÇON, FRANCE.



October 27, 2018    Fantastic job by Cassie Maximenko today! The “Shark” is back with her first win of the season at HPCX! CX Magazine.

October 26, 2018 wheel review.


October 25, 2018 Last week of the 20% off Social Media sale. Use code ATOM20.


September 21, 2018  Gravel Cyclist Review.

Gravel Cyclist Review of CCX-38 Cyclocross / Gravel wheels set.


July, 2018 Pro Bike Profile: Yuri's DKXL set up on our wheels.

Dirty Kanza: Yuri Hauswald's Scott Addict XL Bike


January 24, 2018 Yuri Hauswald in Iceland

Icelandic Adventures: Fire, Ice and Floods


December 19, 2017 Caroline's Bike on our wheels with Custom RWB graphics for the French Champion.


September 8, 2017 CX Magazine Wheel Review.